You might have a beautiful website with lots of regular visitors and you’re lucky with tons of clicks but the conversion rate is relatively less satisfactory then all of your efforts seem to be end in smoke.

Then what’s the problem with your website? It evident that your website is gorgeous enough to make them spell but the beauty alone is not enough to make money.

Traffic Isn’t Everything

It does not mean that lots of traffic will bring you lots of conversion.  It may be due to the user experience of your site is not satisfactory thus they does not feel your site as professional. A professional layout and navigation pattern might lead to great conversion.

Conversion Rate Depends On You

If your website has a perfect user experience attribute your conversion rate optimization will be higher. This CRO will make more sell even you don’t have lots of traffic. That means you don’t need to have large number of traffic to sell more you just need to increase the CRO.

There are 3 easy ways to increase the CRO ( Conversion Rate Optimization )

1. Use Landing Pages You must have a specific landing page for advertisement. The navigation should be designed in a way that ensures visitors end up on that page. Your visitors might be clicking on an advertisement page but they are reaching on the certain page that is not related to their demand.  But if the landing page is related to the customers demand there will be more possibility of buys. Suitable landing page is a crucial fact that must be considered to get the highest level of advantage for a website. Therefore making a landing page is the most easy CRO you must follow to have better audience conversion.
2. Get Scientific For achieving the brilliant result with CRO you must start testing the precondition of your website and the factors and elements that have highest impact on the conversion rate.You will have to observe the following factors:
   • Headlines of your page
     Headline must be catching so that audience is bound to that.  Keep an eye on it while you test. 80% of your visitors will not look at more than the headlines. So you better have attractive headlines.
   • Offer
     Consider layout and description as one of the factor that looks appealing to audience. Your visitors may not like the contents you are considering as good one. So make a trial of content which are making best conversion.
   • Call-to-Action
     Play with different types of call to action button to see how they affect the conversion and find out the best for yours.
   • You’re Media
     Improve the overall look and feel of your website with gorgeous content oriented pictures and videos. A beautiful picture is worthless and it could alone tell lots of story that a large content could not even explain.
3. Perform Your A/B Test You could get a very good result with just a simple A/B testing. It can be done simply by creating a slightly different website or variation of your own site. You have to make a variant and divert your traffic to these two variant and observe which site makes best conversion. There is lots of free and premium testing service; initially it is prudent to select the free one first.
   • Google Content Experiments
     This tool is free of cost but not good for real time result generation. But the side of interest is you are getting this service without any change.
   • Unbounce
     With this you have lots of opportunity to check the landing page with ease. Unbounce is really a great deal for you.
   • Optimizely
     Since this service make you spent some penny but it shows great result in deed. So you can use the improved features for getting effective results.
   • Visual Website Optimizer
     This tool cost less than the optimizely but the interface is intuitive to play with CRO platforms at advertisement.

At the end it can be concluded by saying that once you set all of your CRO parameters well, you can use the pages to maximize your conversion rate for future.