Google analytics is one of the most popular Google’s services that millions of webmasters are using over the decades.  To be frank, it’s a pretty cool premium service which provides service for free of cost to its clients. We often think it is just a tracker and generates report for websites traffic but literally it’s not just all.  Google also provides premium analytics service for its subscriber oriented to enterprise user and additional service for mobile apps and SDK.

If you have a business website you must need to use analytics features to drive large number of traffic to your site. After completing this article you will able to know how Google analytics helps user to optimize its business.

1. 1. It helps to determine origin of your traffic
      You might have already identified that Google analytics shows how many visitors you are getting everyday with their country of origins. It will help you largely to manage your advertisement you want to show on your site since you know your visitors. You will find it under visitors menu.
   2. You will able to learn which keywords fetching you visitors
      If you able to know which keywords are brining your visitors to your site it will help you greatly to ranked higher in future. It is apparent that you can exploit the features to add more related content to your site to achieve more potential clients. Along with this the identification of least searched keywords will help you to improve the number of quality content. This tracking option can be enabled from search settings tab under the profile settings menu.
   3. It makes you learn bounce rate of the website and average time spent
      This feature basically helps website owners to identify which pages are performing best. The status of bounce rate and average time spent actually provides clue about most popular content of your page.  So you can make sure that your website will have more similar content by taking advantage of it.
   4. It helps to identify the Devices your visitors are on
      Under the visitors menu you will find mobile visitors option and this feature will shows number of visitors you are getting from mobile and visitors from desktop. If your site has large number of visitors from mobile devices then you will need to have a separate mobile website or a responsive site which will perform better for mobile devices.
   5. Helps to identify Shopping Carts abandoned Stage
      Google analytics has professional determination features which lets you tack where most the visitors are giving up. Many potential clients leave if the checkout steps are too long. So you will able to take necessary steps to reduce the time duration for checkout process and will able to increase you sell as well.

In fine, Google Analytics could be your best assistant if you mage to utilize it perfectly.  Each top ranked websites owner found to use Google Analytics. To achieve the desired goal with traffic, installation is not enough along with this you must need to identify the loopholes and inferiors parts your site.

Related Post: Where NOT to put your Google Analytic Code!